With over 15 years in the basketball industry, Iren Rainey has built a reputation as one of the most trusted and sought-after trainers in the game. His impact extends across all levels, having placed over 65 student-athletes in college on both the men’s and women’s sides while working with over 75 NBA and 25 WNBA professionals. Rainey is heavily involved with numerous NBA and WNBA clients, including Angel Reese, and continues to play a pivotal role in their development. A former high-level professional player outside the NBA, Rainey understands the demands of elite competition and uses his experience to elevate players beyond their perceived limits.   

His renowned "Iren Rainey System," known as "The Cheat Code," is designed to instill supreme confidence, enhance on-court awareness, and develop game-specific decision-making skills under real-game pressure. What sets Rainey apart is his deep understanding of the psychology of performance, allowing him to connect with athletes on both a physical and mental level. His training philosophy goes beyond traditional drills, ensuring that each player develops instincts, reads the game at a high level, and performs with precision in high-stakes moments.